1. Firstly, do your research Who is your target audience? Do you understand their needs? Your website should be written with this target audience in mind. Put yourself in their shoes – what would you want to find out from…
Here are my tips for helping small business owners get to grips with social media: 1. Before you do anything – make a plan Write down what you want to get out of social media; it needs to be an…
Small businesses can be reluctant to embrace social media. Others jump on the bandwagon before thinking through what they want from social media. This is completely understandable; using social media effectively for your business requires time and knowledge. Social media…